Personal Information

Your privacy is very important to all of us at Wild At Heart (the “Company”). We are committed to the responsible use of information provided by our customers, users, and visitors to (the “Site”).

We have established this privacy policy (“Privacy Policy”) to explain to you how your personally identifiable information is protected, collected, and used when you visit the Site or provide us information through third party service providers, call or text message us via telephone, or use any of our Services. Personally identifiable information is information about you that is personally identifiable, such as your name, email address, and other information, that is not otherwise publicly available (“Personal Information”). The privacy practices of this Privacy Statement apply to our Services (as defined in our Terms & Conditions) accessible through the Site, your use of the Site, and any information you provide to us, whether through the Site, through electronic communications, or through telephonic communications, including by leaving recorded messages (collectively, “Direct Communications”). Please read this Privacy Statement carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Site or engage in Direct Communications. By visiting the Site, engaging in Direct Communications, or using the Services, you agree to be bound by the terms and conditions of this Privacy Statement. If you do not agree, please do not use or access the Services.

Information Collection & Use

In general, anyone may visit the Site without revealing any personal information. However, there are occasions when the Company needs to obtain information from our visitors. As is true of most websites, we gather certain information automatically and store it in log files. This information may include, but may not be limited to, internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, clickstream data, and the total number of visitors to the Site on an anonymous aggregate basis. We use this information, which does not identify individual users, to research or to improve the Company’s Site and the services we offer, and to analyze trends, to administer the site, to track users’ movements around the site and to gather demographic information about our user base as a whole.

We do not link this automatically-collected data to personally identifiable information. We track trends in users’ usage and volume statistics to create a more efficient and usable site and offerings, and to determine areas of the site or our services that could be improved to enhance the user and customer experience. 

The legal basis or business purpose for collecting and using your Personal Information, and other information we obtain from your current and past activities on the Site is for our legitimate business interests, namely, to allow us to provide the Services that will most likely meet your needs and preferences, and to monitor and improve our Site and Services, including, but not limited to using the information to: present our Site and its contents to you; resolve disputes; troubleshoot problems; measure consumer interest in our products and services; inform you about online and offline offers, products, services, and updates; customize your experience on our Site; detect and protect us against error, fraud and other criminal activity; to provide you with notices about your account, including expiration and renewal notices; to carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection; enforce our Terms & Conditions; and as otherwise described to you at the time of collection. We may compare and review your Personal Information for errors, omissions, and accuracy.

For quality control purposes, we monitor and record all telephone calls, to enable us to provide you with more efficient and better Services, or to allow us to resolve any disputes or concerns that you may have. By engaging in Direct Communications, you explicitly consent to our monitoring and recording of your telephone calls. If you do not wish for your telephone calls to be monitored and/or recorded, do not contact us through the telephone.

You agree that we may use your Personal Information, including your email address, to improve our marketing and promotional efforts, to analyze Site usage, to improve the Services, and to customize the Site’s content, layout, and services. These uses improve our Site and better tailor it to meet your needs, so as to provide you with a smooth, efficient, safe, and customized experience while using the Site and/or the Services.

Communications from the Site or Direct Communications

We may also use information that the Company receives from you, either collected on our website (e.g., through any website forms or contact methods), or about your visit to the Site to contact you via e-mail or other means to occasionally send you information on products, services, special deals, and promotions. Out of respect for your privacy, we provide you a way to unsubscribe from each of these communications. If you no longer wish to receive this information, you may opt-out by contacting us.

If you engage in Direct Communications with the Company, we may use any information received from the Direct Communications to carry out our obligations under state and federal law, including, but not limited to, the Family Educational Rights and Privacy Act of 1974 (“FERPA”), the Health Insurance Portability and Accountability Act (“HIPPA”), and the Gramm-Leach Bliley Act (“GLBA”).

We will send you strictly service-related announcements on rare occasions when it is necessary to do so. For instance, if access to our products or Services is temporarily suspended for maintenance, we might send you an email or text message. Generally, you may not opt-out of these communications, which are not promotional in nature. If you do not wish to receive them, please do not submit your Personal Information through our Site.

Links to Other Sites

This Site may contain links to other sites that are not owned or controlled by the Company. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage you to be aware when you leave our site and to read the privacy statements of each and every website that collects personally identifiable information. This Privacy Statement applies only to information collected by this Site.


We follow strict industry standards to protect Personal Information submitted to us, both during transmission and once we receive it. For security of transactions, we use the Secure Sockets Layer (SSL) protocol, which encrypts any personal information you enter into registration forms on the Site. The encryption process protects your information, by scrambling it before it is sent to us from your computer. We also make commercially reasonable effort to ensure the security of your personal information on our system. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, we cannot warrant the security of any information you transmit to us.

Right to Access and/or Take Your Data

You may send us an email by clicking here requesting access to, obtain copies of, correct, or delete any Personal Information that you have provided to us. We will verify your identity before we provide any information. We may not accommodate a request to delete or change information if we believe the deletion would violate any law or legal requirement.

Changes in This Privacy Policy

If we decide to change our Privacy Policy, we will post those changes to this Privacy Policy and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. We reserve the right to modify this Privacy Policy at any time, so please review it frequently.

Children’s Online Privacy Protection Act

We do not knowingly collect information from minors. Our Site is intended for and directed towards adults. Our Services are not directed to minors and we do not knowingly collect Personal Information from minors. Our Site is not intended for children under 13 years of age. No one under age 13 may provide any personal information to or on the Site. If you are under 13, do not [use or provide any information on this Site or on or through any of its features/register on the Site, make any purchases through the Site, use any of the interactive or public comment features of this Site or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use]. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us.


If you have questions or comments about our Privacy Policy, would like to stop receiving information from the Company, or would like to correct or update information you have provided us, please contact us.

Skip to content